Freebies given at award shows

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Sort By Is Currently Set to: Show ing: Product Video Close dialog. AverageRating jsonldRatings: On the advice of its tax lawyer, the association decided that "none of the leftover bags may be given to any member, board or otherwise, or his family," according to the meeting notes. Lee Sheppard, a contributing editor to the tax journal Tax Notes, said that celebrities would do well to pay attention to the tax implications.


Sheppard said, speaking hypothetically of the star. Tax law does not recognize this as a gift. Harris said. Mindful of the risks of losing the public focus on movies, the Oscars have so far been careful to resist adding a "giveaway lounge" to the bonus of the basket at the awards. But the academy cannot stop Mr.

Fary from delivering his own fabulous consolation prize to the Oscar losers in the main acting categories. Scheduled for delivery a day after the March 5 telecast, it will include a three-night stay at the Mirage Hotel in Las Vegas, a coupon for Lasik eye surgery and a set of high-thread-count bed linens. The academy does not permit companies to reveal their participation in the official gift basket until the end of the month, but it is similarly extravagant.

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At other events the "gifting experience," as it is now called, becomes more lavish every year. At the Screen Actors Guild awards last month, winners and presenters went directly from their televised moment behind the podium to a retreat behind the stage. Don Cheadle, nominated as best supporting actor for "Crash," came backstage during the telecast to collect a pearl, multistrand bracelet from an exclusive Los Angeles boutique and a trip for five nights to a Bora Bora resort.

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While those companies may not have gotten any marketing bang from those gifts, a presenter, Terrence Howard, did allow his picture to be taken with a LeVian watch he had just received. If they like a product, it translates to the public as trendsetting. Buzz starts building around that type of interaction. Maybe, or maybe not. For every success story of an actor posing with a watch, a dozen other companies see their products disappear into limousines, never to be glimpsed in public again.

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And in the case of the highest-priced items -- the trip to Antarctica, the party planning offer -- only 5 percent to 10 percent are ever redeemed by the celebrity, Ms. Wood and others in her line of work say. But whether or not the gifts actually generate buzz, nearly every award show now includes them as part of the event, making the first two months of the year a freebie bonanza for the anointed few. Companies at the Grammy gifting lounge said the steep fee for participation was worthwhile. Fary offering to give guitars, and Gibson -- which had priority as a partner in the Grammys' charity, MusiCares -- matched the offer.

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Strumming a model designed by U2's guitarist, The Edge, the Gibson consultant Ron Maldonado reeled off his list of eligible giftees: Teri Hatcher? February 17, , Friday An article in The Arts on Wednesday about groups that give products to celebrities during the Hollywood awards season included one organization erroneously. The Directors Guild of America does not. February 25, , Saturday An article on Feb.

The higher amount was the value of gift boxes for celebrity presenters at the event; Philip Berk, the association's president, said none of those were left over.